
There is an encouraging story in today’s
Telegram about the 8 per cent increase in attendance at Old
Sturbridge Village. When one considers the immediate decline in nationwide tourism and travel resulting from the events of 9-11 (which lingered for years by the way), coupled now with a disastrous economy, it is remarkable that
OSV has seen a slight reversal of the national trends. No doubt, much of that has to do with
OSV president and CEO – Jim Donahue – who since his arrival just 18 months ago, has implemented a wide range of program and management modifications that have reaped significant rewards.
We are very fortunate to have
OSV situated in the midst of our community. It is, and has been recognized by nearly all residents, as perhaps the most integral and important component of our community. One need only consider the many instances wherein residents have identified the importance of maintaining our unique character as a tourist destination and the significance that
OSV plays in such. In fact, 92% of the residents polled in the
2004 Dialogue for the Future indicated their belief that
OSV “played an important role” within the community.
Clearly, a significant aspect of our community identity and our attraction as a tourist destination are fundamentally grounded in the character and prominence of OSV. One could very well argue that the very existence and presence of OSV among us, has given this community its distinctiveness, and we should be grateful for such.
My wife and I have lived here just over 5 years and have maintained a paid family membership at "The Village" since relocating here. We do so, to demonstrate tangible support and gratitude for the added-value that OSV brings to our community and to our lives. We consider it an investment in the town's culture. Similarly, recognizing the added-value of open space, we have always done the same with Opacum Land Trust, by means of annual donations and PAWS memberships for our dogs.
Regular trips to the OSV gift shop (to secure unique fabrics or “artifacts”), a visit to the OSV book store for something different to read, or an occasional lunch at the Tavern are other things we do to demonstrate our support for the Village
Continuing that theme, our support extends to the ongoing patronage of local businesses, both large and small. If we can purchase the needed or desired items in Sturbridge, then that’s where we purchase them. Our appliances (washer, dryer, dishwasher, refrigerator, stove) as well as our gas grill, snow-thrower, lawnmower, tractor, weed-whacker, rototiller, etc., all have the Penny’s Appliance’s sticker on them.
Curtains, table items, lotions, and unique gifts are purchased at Susan’s Secret Garden. Country curtains carries a wide array of items one might not find at Susan’s and is a beautiful place to visit. Sure, it’s a chain, but so is Wal-Mart, Shaw’s, Stop & Shop, etc., and they all provide goods and services not found in other local establishments. Additionally, by virtue of their geographic location – within Sturbridge – they are part of our local economy, with a significant portion of customer expenditures in these “local” chains being reinvested back into the community via jobs, wages, benefits, etc.
Local jewelers and gift shops carry an amazing inventory of specialty items that accentuate the unique offerings of our community. So too, do our local restaurants, coffee houses, boutiques, and shops. The list goes on and on.
The point is, that supporting our local businesses and attractions requires tangible actions, and in some cases sacrifices on our behalf if they are to survive and thrive. Demonstrating support with accolades and words is nice, but it doesn’t pay the bills, feed families, or keep the tax man at bay.
If our local businesses are to prosper, then we must make every effort to shop, dine, and leisure locally. In some cases one might, (and I stress might, as most often it is not the case) pay just a tad bit more for an item, but the service one will receive in most cases from a local merchant (i.e. customer service, repair work, exchanges etc.) will far exceed what one might be privy to elsewhere.
Local establishments and business need our continued financial support – in addition to our kind words - if they are to continue to provide the “character” we so often speak of. We are all very fortunate to live in such a beautiful community and though we are struggling like many others, we do have the power to have an impact by making every effort to financially support our local businesses.
Oh, and by the way, OSV is a business and as such, that business depends upon paid patronage just like any other business. Sure OSV is “…a free option…” for Sturbridge residents, but that needn’t dissuade any of us from making a “contribution” via membership to this wonderful living museum. Membership is a great bargain and it helps to demonstrate our support and gratitude for this tribute to our community.
An individual membership for one year is $50.00. A one-year family membership is $80.00 and both carry some great benefits.
Let’s make 2009, a year that is all about dining locally, shopping locally, and participating in leisure and recreation - locally.
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